Ponsceramics automates its Sales Process for increased effectiveness

“We found Salesforce partner Habenae Consulting very professional in the way they carried out the work, and also with the timing. They were always there to help once ready to make sure that we have a good understanding of how to use Salesforce and how to make the most of it.”
Jorge Pons
CEO, Ponsceramics

As it caters to clients in Spain, Ireland and the UK, Ponsceramics taps into Salesforce Sales Cloud to centralise data processes and customer engagement.


Business Challenge

For more than twenty years, Ponsceramics has been a leading representative of ceramic manufacturing in Spain. Located in Castellon, they act as a key intermediary between the manufacturers and potential buyers, establishing meaningful customer connections, and securing critical B2B sales with architects, interior designers and stores.

During the COVID-19 pandemic, Ponsceramics saw the magnitude of clients and leads in their system, and perceived the need to optimise their sales solutions to centralise all this data. They searched for a system where they could effectively develop customer segmentation and automize sales performance.

Launching a set of campaigns, Ponsceramic looked for a system where they could monitor customer engagement and lead generation resulting from their digital marketing. They needed a platform to centralise all of these processes where they could be easily administered.


The implementation of Salesforce Sales Cloud offered immediately improved processes and dynamic across Ponsceramic’s organisation.

It’s cloud-based CRM platform resulted in improved capturing and following up of inbound leads from LinkedIn Sales Navigator. It facilitated the tracking of pipeline and activity carried out by the commercial team, accelerating deal closing in their business cycle. By integrating their webpage to the Sales Cloud, they were also able to gain quicker responses from prospective customers.

Through state of the art reporting functionality, Ponsceramic was able to increase business performance visibility, and enhance the visibility of their product portfolio for better pricing management with their partners and customers.

Why Customer Chose Habenae

Recognising the inherent need in their business to integrate the Salesforce Sales Cloud platform, Ponsceramic searched for a highly-skilled and professional firm with extensive Salesforce experience, and that could seamlessly integrate the system across their commercial team in Spain, Ireland and UK.

Connecting with Habenae, Ponsceramics perceived our passion for Salesforce implementation and passion to deliver the best services. They saw our drive to improve the productivity of businesses by providing them with effective new technology.

With Habenae, Ponsceramics was able to gain an intrinsic understanding of the platform and how to make the most of it, as well as have it implemented in a professional and timely manner.

In the future, they are working with Habenae to integrate the campaign management module for outreach to their increasing customer base.

Scroll to Top
Stay Updated

Subscribe To Our Weekly Newsletter

Receive our latest insights